Audience Research Text

Audience Research Redux

1.     Please describe the average attire of a club goer.

2.     What colour scheme would one usually associate with clubs?

3.     What are the major issues in clubbing today?

4.     How much roughly would you expect to pay for a magazine?

5.     What part of a magazine is the main incentive for you to buy it?

6.     Do you like to read

A: Interviews with up and coming DJs

B: Features on major issues in clubbing today

C: Q&A Interviews

7: What age range do you think are interested in clubbing?

8: What icons or motifs do you associate with clubbing?

Audience Research Video 1

Trance-@ction Contents Page

Creation Process of Magazine Cover, Contents and DPS

In the creation of my magazine, I employed the use of programmes other than Photoshop, such as Adobe Illustrator, as it is far more efficient for magazine production. I then exported it as a PhotoShop file. I often adjusted the transparency of objects, and used transparency effects such as Burn and Darken to achieve effects such as the semi-transparent spiral on the contents page. I also took great care to align the text boxes and images on the page to eachother, to maintain some semblance of symmetricality.

The text boxes were generated with the shape tool,, and then made transparent so that the image behind it would be still partially visible.

First Draft of DPS

First Drafts of Front Cover

Mixmag Cover Analysis 2

This cover of Mixmag uses generally quite curly fonts, as the cover story isn't enormously important or serious, and the magazine is acknowledging this. The centre image is, again, not actually a named DJ or celebrity, but rather a generic model dressed in a way that it represents the issue covered in the magazine. The CD offered with the magazine is a vibrant shade of red, contrasting with the blue of the cover and emphasizing that it is a periphery object. As I will be using Mixmag as a style model, I shall design my magazine to have a byline acknowledging the CD. I shall not make any room for the CD on the front cover however, as no issue of Mixmag seems to do that.